by Karl Robe | Feb 26, 2021 | Branding, karl james blog
In our last post, we discussed Brand Basics to offer some context before jumping into the component parts of a brand framework. Now we jump into Brand Architecture. More specific to this post, we provide you with a framework to develop your brand qualifiers and brand...
by Karl James & Company | Jan 22, 2021 | Branding, karl james blog
[This post is an excerpt from our new eBook: Branding: Much More Than A Logo. It’s Your Northstar! Download here. Prefer podcast? Click here.] Whether you like it or not, your brand is defined and refined with each brand interaction. Every person, product, place, and...
by Karl James & Company | Dec 28, 2020 | Corporate Reputation, crisis, karl james blog, Uncategorized
The following are real-life crisis management methods and messaging used by Karl James & Company to disarm an unrelenting, upset customer who took unfounded complaints to social media and beyond. Prior to our involvement, the attacks on this retailer went on for...
by Karl Robe | Nov 23, 2020 | karl james blog
[Reader Note: This article offers insights on reputation, leadership and culture, social media attacks and data breaches, and the value of employees to corporate reputations. Authored by Karl James & Company principal owner Karl Robe, it originally appeared in the...
by Karl Robe | Oct 1, 2020 | karl james blog
You’re not alone if your business lacks a cohesive story. In fact, many business leaders who contact us describe an inconsistent marketing message. We call it a brand narrative. It informs both external and internal alignment. It applies to corporations, products,...
by Karl Robe | Jul 13, 2020 | karl james blog
There are businesses yet to experience an employee infected by COVID-19. Our agency principal recently met with a construction contractor, with hundreds of staff, facing its first positive coronavirus case. “With troves of misinformation circulating, it’s...
