Inbound Marketing

Reach those who matter — wherever and whenever works for them.

Our approach to inbound marketing is clear. Meet prospects wherever and whenever they require help solving a problem or developing an opportunity. Through compelling, valuable content, we position your offer to be found and engaged through a series of strategically-determined, automated steps. This content lives forever online, and your offer is there—when and where a prospect needs you.

inbound strategy

Insight.
Strategy.
Action.

We begin your inbound marketing journey with understanding. Working together, we discover what makes you different, what customers find valuable, and where undiscovered opportunities exist to bring customers to you. We apply our decades of experience working across nearly every industry to inform what comes next.

Understanding informs strategy. Building an authoritative position online, supported by offline activities, we develop all you need to attract, engage and transact with those seeking what you offer.

Strategy leads to action. Enacting an agreed-upon strategy on your behalf, we follow a road map complete with deadlines and accountability standards, as well as metrics to track value and adjust investments to achieve the most bang for your buck.

inbound marketing
inbound strategy

Insight.
Strategy.
Action.

We begin your inbound marketing journey with understanding. Working together, we discover what makes you different, what customers find valuable, and where undiscovered opportunities exist to bring customers to you. We apply our decades of experience working across nearly every industry to inform what comes next.

Understanding informs strategy. Building an authoritative position online, supported by offline activities, we develop all you need to attract, engage and transact with those seeking what you offer.

Strategy leads to action. Enacting an agreed-upon strategy on your behalf, we follow a road map complete with deadlines and accountability standards, as well as metrics to track value and adjust investments to achieve the most bang for your buck.

content marketing

Content Marketing

You are the expert in what you do. Creating content to share your insights amplifies your voice, extends your reach, and increases the likelihood you’re found when a prospect requires your expertise. There’s only one of you to go around, however. By creating credible, valuable, attractive online content, based on your insights, we give prospects easy-access to your expertise.
content marketing
content marketing

Content Marketing

You are the expert in what you do. Creating content to share your insights amplifies your voice, extends your reach, and increases the likelihood you’re found when a prospect requires your expertise. There’s only one of you to go around, however. By creating credible, valuable, attractive online content, based on your insights, we give prospects easy-access to your expertise.

lead generation

Converting Customers

Targeting the right prospect with the right content is a journey. Digital tools and analytics offer insights to maximize your investment. No longer do we wonder what’s working. There’s clear visibility into what’s moving a prospect down the path to becoming a customer. We use a mix of paid, earned, owned and shared media. This delivers a robust approach to connecting you with prospects you want. Understanding how to connect all the dots in your buyer’s journey allows us to adjust and make your offer even more irresistible.  

lead generation
lead generation

Converting Customers

Targeting the right prospect with the right content is a journey. Digital tools and analytics offer insights to maximize your investment. No longer do we wonder what’s working. There’s clear visibility into what’s moving a prospect down the path to becoming a customer. We use a mix of paid, earned, owned and shared media. This delivers a robust approach to connecting you with prospects you want. Understanding how to connect all the dots in your buyer’s journey allows us to adjust and make your offer even more irresistible.  

Inbound marketing strategy

Marketing Automation

There are many marketing automation platforms. Simply said, these platforms allow prospects to find your offer based on what they need at any given moment. A series of automated actions continues to engage them. Valuable content, based on your exertise and ability to solve for what they need, structured in a series of automated actions, moves prospects from awareness to consideration to transaction.
marketing automation
Inbound marketing strategy

Marketing Automation

There are many marketing automation platforms. Simply said, these platforms allow prospects to find your offer based on what they need at any given moment. A series of automated actions continues to engage them. Valuable content, based on your exertise and ability to solve for what they need, structured in a series of automated actions, moves prospects from awareness to consideration to transaction.  

inbound marketing plan
Karl James & Company

Inbound Marketing

Our approach to inbound marketing is clear. Meet prospects wherever and whenever they require help solving a problem or developing an opportunity. Through compelling, valuable content, we position your offer to be found and engaged through a series of pre-determined, automated steps. This content lives forever online, and your offer is there—
when and where a prospect needs you.

Reach Us

Milwaukee
Chicago

(262) 470-9849
(312) 924-3731

Karl.Robe@KarlJames.com

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