We Are Everywhere

BUILDING BRANDS

RESTORING REPUTATIONS

IMPACTING ISSUES

AUTOMATING MARKETING

SOLVING PROBLEMS

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Brands Reflect Reputation

Every person, product, place and issue projects a brand. This reputation—real and perceived—determines your fate. Reputation hinges on trust. Trust grows from character, consistency and credibility. In fact, reputation factors into every decision and every perception. Every minute. Every day. Every interaction reinforces or relinquishes reputation. Take this challenge: Think of one thing that does not hinge on reputation? We pay you $100 if you can.

Personal brands get you hired, fired, followed and admired. Organizations win or lose talent and customers, receive accolades or animosity, attract regulation or ease oversight. Issues get twisted, undermined, persecuted or inspire, mobilize and thrive. Product brands get shared, rated, reviewed and followed by fans and fanatics. Services charge premium pricing or fall into the commodity, soon-to-be automated bin. Brands or reputation drives all of it, for better or worse.

Client Reviews

Karl Robe is an outstanding business and marketing professional. I worked with him on the development of a complex strategic marketing plan. Instead of coming to the table with all of the answers, he came with a lot of questions and then embarked on a mission to understand our business and develop a tailored plan that combined the right mix of strategy and tactics. As a result, we have a plan that we can use for many years. Karl further understands that culture drives brand. I highly recommend Karl.

Brian Fielkow

CEO, Jetco Delivery

Karl Robe and his team had one outstanding characteristic from the very beginning, their ability to listen to us tell our story and then craft our message into a precise, well stated mission our customers can understand and appreciate. Karl James & Company continues to provide valuable strategic marketing and communications assistance to help position GS Global Resources for ongoing success in our industry. I highly recommend Karl Robe and his team.

John Thornton

President, GS Global Resources

brand development consultation

FREE Consult Call

Leadership is lonely, stressful and complex. Our founder, Karl Robe, offers insights based on decades advising leaders about brands, reputations, issues and marketing. Tap into his outside perspective. Gain fresh feedback outside your echo chamber. Identifying opportunities and solving problems is his strong suit.  

Virtual Strategy Session

Tap into our decades of experience working across industries. Benefit from our strategy and communications work with other executives and teams. Whatever your challenge or opportunity, we can help. We record the session and provide it to you for easy reference.

virtual meeting
virtual meeting

Virtual Strategy Session

Tap into our decades of experience working across industries. Benefit from our strategy and communications work with other executives and teams. Whatever your challenge or opportunity, we can help. We record the session and provide it to you for easy reference.

Brand Development

Reputation is the epicenter of success. How people see you. How people perceive products. What side of an issue people choose. How people decide to follow a leader. Call it a brand. Call it a movement. Call it “The It” factor. Call it what you like. Reputation is a crucial component to success. 

Creative Execution

The deliverables of campaigns and projects get all the glory. Our brains are drawn to images, videos and other creative representations of strategies and messages designed to produce outcomes we seek.

Inbound Marketing

Our approach to inbound marketing is clear. Meet prospects wherever and whenever they require help solving a problem or developing an opportunity. Through compelling, valuable content, we position your offer to be found and engaged through a series of strategically-determined, automated steps. This content lives forever online, and your offer is there—when and where a prospect needs you. 

Strategic Communications

Similar but different, character and reputation power influence. Legendary UCLA basketball coach John Wooden described character as who you actually are and reputation is what people think you are. Character remains unchanged but reputation and thereby influence can change for a variety of reasons. Some in your control. Some beyond your control. This is where strategic communications and problem solving make a difference.

Reach Us

Milwaukee
Chicago

(262) 470-9849
(312) 924-3731

Karl.Robe@KarlJames.com

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