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Insights From a Recent TV News Interview
Great news! We just got off the phone with a TV reporter. He says he wants to visit your facility. You’re doing some innovative things and he thinks there’s a story there. He’ll see us next week Tuesday, 9 a.m. Now what? How do you prepare to help the TV reporter tell...
Media Interview Insights From Milwaukee-Area Journalists
Who better to ask about media interview mistakes by executives than journalists themselves. We tapped into some Wisconsin-based news media for their input on common mistakes people make when a reporter calls. We’re grateful for those journalists who shared insights...
Building Brand Narrative: What’s Your Brand Story?
In our last post, we discussed brand positioning and brand taglines. Now we offer insights on developing your brand narrative. Think of it as the story you want told in the marketplace. Every person, product, image, internal communication, media interview—any form of...
How To Create Brand Positioning & Brand Taglines
In our last post, we discussed Brand Mission, Brand Personality and Brand Voice. Now we jump into Brand Positioning and Brand Taglines. More specific to this post, we provide you with a framework to develop your brand positioning and brand tagline. We interpret brand...
What Is Brand Mission, Brand Personality & Brand Voice?
In our last post, we discussed Brand Qualifiers and Brand Values. Now we jump into Brand Mission, Brand Personality and Brand Voice. More specific to this post, we provide you with a framework to think about your brand mission, brand personality and brand voice. ...
Brand Architecture: What Are Brand Qualifiers & Values?
Learn about how to develop your brand qualifiers and brand values within what is the first in a series on brand architecture.
New eBook Excerpt: Brand Basics
[This post is an excerpt from our new eBook: Branding: Much More Than A Logo. It’s Your Northstar! Download here. Prefer podcast? Click here.] Whether you like it or not, your brand is defined and refined with each brand interaction. Every person, product, place, and...
Brand Reputation: Countering Social Media Attacks
Brand reputation: countering social media attacks when disgruntled customers air dissatisfaction online.
Is Reputation Worth More Than Money?
Warren Buffet says reputation is worth more than money. Do you agree?
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