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Avoid These Common News Media Interview Mistakes

Avoid These Common News Media Interview Mistakes

Media Relations Tip #1 In the famed words of Simon Sinek, Start with ‘Why’ (video). Why would you accept an opportunity to participate in a media interview? Without a strategic purpose, there’s no reason to talk to news media. Building awareness qualifies as a...

Building Brand Narrative: What’s Your Brand Story?

Building Brand Narrative: What’s Your Brand Story?

In our last post, we discussed brand positioning and brand taglines.  Now we offer insights on developing your brand narrative. Think of it as the story you want told in the marketplace. Every person, product, image, internal communication, media interview—any form of...

How To Create Brand Positioning & Brand Taglines

How To Create Brand Positioning & Brand Taglines

In our last post, we discussed Brand Mission, Brand Personality and Brand Voice. Now we jump into Brand Positioning and Brand Taglines.  More specific to this post, we provide you with a framework to develop your brand positioning and brand tagline. We interpret brand...

What Is Brand Mission, Brand Personality & Brand Voice?

What Is Brand Mission, Brand Personality & Brand Voice?

In our last post, we discussed Brand Qualifiers and Brand Values.   Now we jump into Brand Mission, Brand Personality and Brand Voice. More specific to this post, we provide you with a framework to think about your brand mission, brand personality and brand voice.  ...

New eBook Excerpt: Brand Basics

New eBook Excerpt: Brand Basics

[This post is an excerpt from our new eBook: Branding: Much More Than A Logo. It’s Your Northstar! Download here. Prefer podcast? Click here.] Whether you like it or not, your brand is defined and refined with each brand interaction. Every person, product, place, and...

Leadership Tips: COVID-19 Knocks, Now what?

Leadership Tips: COVID-19 Knocks, Now what?

There are businesses yet to experience an employee infected by COVID-19. Our agency principal recently met with a construction contractor, with hundreds of staff, facing its first positive coronavirus case. "With troves of misinformation circulating, it's difficult...

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