by Karl James & Company | Jan 22, 2021 | Branding, karl james blog
[This post is an excerpt from our new eBook: Branding: Much More Than A Logo. It’s Your Northstar! Download here. Prefer podcast? Click here.] Whether you like it or not, your brand is defined and refined with each brand interaction. Every person, product, place, and...
by Karl James & Company | Dec 28, 2020 | Corporate Reputation, crisis, karl james blog, Uncategorized
The following are real-life crisis management methods and messaging used by Karl James & Company to disarm an unrelenting, upset customer who took unfounded complaints to social media and beyond. Prior to our involvement, the attacks on this retailer went on for...
by Karl James & Company | Jun 15, 2020 | karl james blog
We learn a lot from our clients. We apply those lessons learned across industries. Conversely, our clients learn a lot from us. Our clients benefit from our voracious appetite for devouring what’s moving the world. Hence, the tagline on this series Coronavirus Crisis...
by Karl James & Company | Apr 24, 2020 | karl james blog
The most common refrain in branding initiatives leading up to the COVID-19 global pandemic was, “It’s our people who make us different.” If this is true, you best be thinking about how you’re going to help those valuable people get through this coronavirus crisis. The...
by Karl James & Company | Mar 16, 2020 | karl james blog
Montessori School of Waukesha hired Karl James & Company to support its 50th anniversary by developing an event strategy and theme: Expectation. Mastery. Performance. The golden anniversary presented a rare opportunity to tell the school’s story better, more often...
