by Karl James & Company | May 28, 2021 | Branding, karl james blog
In our last post, we discussed brand positioning and brand taglines. Now we offer insights on developing your brand narrative. Think of it as the story you want told in the marketplace. Every person, product, image, internal communication, media interview—any form of...
by Karl James & Company | Mar 26, 2021 | Branding, karl james blog, Uncategorized
In our last post, we discussed Brand Qualifiers and Brand Values. Now we jump into Brand Mission, Brand Personality and Brand Voice. More specific to this post, we provide you with a framework to think about your brand mission, brand personality and brand voice. ...
by Karl Robe | Feb 26, 2021 | Branding, karl james blog
In our last post, we discussed Brand Basics to offer some context before jumping into the component parts of a brand framework. Now we jump into Brand Architecture. More specific to this post, we provide you with a framework to develop your brand qualifiers and brand...
by Karl James & Company | Jan 22, 2021 | Branding, karl james blog
[This post is an excerpt from our new eBook: Branding: Much More Than A Logo. It’s Your Northstar! Download here.] Whether you like it or not, your brand is defined and refined with each brand interaction. Every person, product, place, and issue projects a brand. This...
by Karl James & Company | Jun 27, 2018 | Branding, crisis, Public Relations, Reputation Management, social media, Tips, video
https://youtu.be/-eEUOejQKJw Milwaukee Journal Sentinel Business Editor Steve Jagler asks how can organizations and brands control what’s said about them in social media? What practices are out there to manage reputation in social media? Karl Robe, APR, Karl James...
by Karl James & Company | Mar 14, 2017 | Blog, Branding, Corporate Reputation, crisis, data security, Executive Communication, Karl James & Company News, Karl James Services, Media Coaching, Public Relations, Reputation Management
A panel of crisis experts discussed ‘Managing Reputation Risk’ at the Wisconsin Institute of Certified Public Accountants Spring Conference March 16 at the Country Spring Hotel & Conference Center. Update: In his weekly column, Milwaukee Journal Sentinel Business...
