by Karl James & Company | Nov 22, 2021 | karl james blog
Great news! We just got off the phone with a TV reporter. He says he wants to visit your facility. You’re doing some innovative things and he thinks there’s a story there. He’ll see us next week Tuesday, 9 a.m. Now what? How do you prepare to help the TV reporter tell...
by Karl James & Company | Oct 22, 2021 | karl james blog
Who better to ask about media interview mistakes by executives than journalists themselves. We tapped into some Wisconsin-based news media for their input on common mistakes people make when a reporter calls. We’re grateful for those journalists who shared insights...
by Karl James & Company | Sep 21, 2021 | karl james blog
Media Relations Tip #1 In the famed words of Simon Sinek, Start with ‘Why’ (video). Why would you accept an opportunity to participate in a media interview? Without a strategic purpose, there’s no reason to talk to news media. Building awareness qualifies as a...
by Karl James & Company | May 28, 2021 | Branding, karl james blog
In our last post, we discussed brand positioning and brand taglines. Now we offer insights on developing your brand narrative. Think of it as the story you want told in the marketplace. Every person, product, image, internal communication, media interview—any form of...
by Karl James & Company | Apr 24, 2021 | karl james blog
In our last post, we discussed Brand Mission, Brand Personality and Brand Voice. Now we jump into Brand Positioning and Brand Taglines. More specific to this post, we provide you with a framework to develop your brand positioning and brand tagline. We interpret brand...
