by Karl Robe | Feb 26, 2021 | Branding, karl james blog
In our last post, we discussed Brand Basics to offer some context before jumping into the component parts of a brand framework. Now we jump into Brand Architecture. More specific to this post, we provide you with a framework to develop your brand qualifiers and brand...
by Karl James & Company | Jan 22, 2021 | Branding, karl james blog
[This post is an excerpt from our new eBook: Branding: Much More Than A Logo. It’s Your Northstar! Download here.] Whether you like it or not, your brand is defined and refined with each brand interaction. Every person, product, place, and issue projects a brand. This...
