by Karl Robe | Oct 1, 2020 | karl james blog
You’re not alone if your business lacks a cohesive story. In fact, many business leaders who contact us describe an inconsistent marketing message. We call it a brand narrative. It informs both external and internal alignment. It applies to corporations, products,...
by Karl James & Company | Apr 24, 2020 | karl james blog
The most common refrain in branding initiatives leading up to the COVID-19 global pandemic was, “It’s our people who make us different.” If this is true, you best be thinking about how you’re going to help those valuable people get through this coronavirus crisis. The...
by Karl James & Company | Nov 10, 2016 | B2B, Blog, Branding, Internal Marketing, Karl James Services, Services, video
Brands are only as good as the talented people providing a promised customer experience. Nothing kills weak products faster than great advertising. And nothing withers brand trust faster than broken promises. This holds true for recruiting and retaining great talent....
by Karl James & Company | Aug 23, 2016 | Blog, Branding, Karl James & Company News, Karl James Services
Karl James & Company has been named agency of record by GS Global Resources, the leading minds in industrial and mobile machine application engineering. “OEMs profit from our hydraulic, electronic, mechanical and software applications,” GS Global Resources CEO...
by Karl James & Company | May 3, 2016 | Blog, Executive Communication, Tips
Karl James & Company offers professional tips on a variety of marketing communications topics. This post offers executives insights on working with a ghost writer and preparing for presentations. Executives all want to show up well for a variety reasons. These...
