Brands are only as good as the talented people providing a promised customer experience. Nothing kills weak products faster than great advertising. And nothing withers brand trust faster than broken promises. This holds true for recruiting and retaining great talent.
Talent Recruitment & Retention Brand Video
Why Is This Important?
“Respected brands drive talent recruitment and retention as well as new customer acquisition,” Karl James & Company Principal Owner Karl Robe says. A full-service marketing communications firm, Karl James & Company produced this video for GS Global Resources to reinforce its brand with employees and promote itself to prospective talent.
Mobile platform usage continues to expand, Robe says. Video consumption grows daily on mobile. Attention spans dwindle. Decisions are made faster than ever. This brand video quickly informs engineers and other talent about GS Global Resources. Trusted brands get people to ‘yes’ faster, Robe says.
Cost of acquisition, whether a new client or a new employee, decreases when a brand exudes trust, Robe adds. Employees have a better sense of what to expect with this video. Setting and managing expectations helps reduce turnover. Less turnover saves both the employee and the company time and money.
Video is merely a tool to communicate, Robe says. Through this platform, however, a company can communicate more than what it does. Video shares the personality and emotion of those already involved in the organization.