Karl James & Company has been named agency of record by GS Global Resources, the leading minds in industrial and mobile machine application engineering.
“OEMs profit from our hydraulic, electronic, mechanical and software applications,” GS Global Resources CEO John Thornton says. “Yet we needed a consistent message to communicate how we simplify the complex, streamline designs and optimize value chains as an extension of OEM engineering teams.”
GS Global Resources worked with Karl James & Company, a full-service marketing communications and PR firm, to unify a once-confusing patchwork of individually named business-to-business companies under a single brand.
“The single name of GS Global Resources makes interacting with us even easier for customers, vendors and employees,” Thornton says. “Our new name and brand message definitely differentiates us with mobile and industrial machine OEMs.”
Founded four decades ago, GS Global Resources now has a well-articulated, distinct value proposition to guide employees in their individual roles. The new brand position serves as a driving force for every action taken by the application engineering firm.
The agency of record designation sets the stage for Karl James & Company to take to market the newly branded GS Global Resources.
“Now that we’ve completed the re-branding and re-naming of GS Global Resources, we look forward taking the new brand to market through a variety of communications platforms,” Karl James & Company Principal Owner Karl Robe says.
About Karl James & Company
Karl James & Company methods center on accountability, commitment and value. The full-service marketing communications and public relations firm focuses on providing counsel and campaigns that differentiate a particular value proposition in the minds of those who influence outcomes and make decisions. Realistic, clearly-defined goals found the firm’s ability to enable evaluation of value for investment. Visit www.karljames.com for more information.
About GS Global Resources
GS Global Resources is the foremost machine performance resource trusted by industrial and mobile OEMs who demand competitive advantage from every solution. At GS Global Resources, the leading engineering minds in hydraulic, electronic, mechanical and software applications simplify the complex. We use innovative, reliable technologies to speed solutions to market. And, whether reacting to market forces or changing markets altogether, GS Global Resources is essential to achieving total machine performance. From system and component design to production and market support, GS Global Resources helps OEMs interpret, adapt and adopt technology. Visit www.GSGlobalResources.com to learn more.
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