M&A firm Bridgewood Advisors evolved from an established mergers and acquisitions group whose founder approached retirement.  The two principals starting the newly formed firm required a powerful narrative and credible identity prior to launch. Karl James leveraged leadership insights to develop a market differentiating brand positioning, taglines and narrative. All of which directed the brand development shown here in logos, stationary and envelopes, and web design.

BRIDGEWOOD-A Bridgewoodadvisors stationary