Case Studies
Experience what our clients experience.
Unwanted Media Attention
REM Occupational Health & Wellness tapped Karl James & Company to navigate a curious call from a healthcare reporter.
The reporter wanted to know about REM’s billing practices for COVID-19 vaccinations. Red flags and alarm bells sounded in the mind of REM owner, Alicia Kelch. She followed state health department and Centers for Disease Control regulatory guidance. The line of questioning by the reporter, however, indicated the reporter sensed a scandal.
Brand Awareness, Bottom-Line Results
Environmental Systems, Inc. turned to Karl James & Co. to support brand elevation and sales beyond word-of-mouth referrals. Brand awareness was next to zero in targeted markets. Crucial to success in differentiating ESI from the competition was our ability to leverage innovation, experiences, results and thought leadership possessed by ESI, its partners and its customers.
Brand Development
Founded four decades ago, the newly named and branded GS Global Resources now has a distinct value proposition that guides employees in their individual roles and a brand position that serves as a driving force for every action taken by GSGR.
Market Research
Alpha Source, a medical device distributor and healthcare parts manufacturer, hired Karl James & Company to conduct a brand perception study. The study included hundreds of Alpha Source clients, prospects and employees. Customers included hospitals, clinics, third-party maintenance, group purchasing organizations, and OEM/medical manufacturers.
Public Affairs
As the Chicagoland Chamber of Commerce agency of record, Karl James & Company developed and managed messaging, events and media.
Content Marketing
Oklahoma University Academic Medical Center is renowned for elevating medicine to another level. Karl James & Company helped tell a differentiating, humanized story through the physicians and their leading medical breakthroughs.
Politics
A first-time candidate for elected office, Shawn Reilly, hired Karl James & Company to develop and execute a campaign theme and strategy to unseat the incumbent.
Values-Driven Marketing
Broadcast Advertising
St. John’s Northwestern Military Academy needed a recruitment radio campaign targeted to affluent Chicagoans, whose sons comprise 70 percent of its student population. Karl James & Company wrote, produced, negotiated and placed the radio spots in the Chicago market.
Event Branding
Montessori School of Waukesha hired Karl James & Company to support its 50th anniversary by developing an event strategy and theme: Expectation. Mastery. Performance. The golden anniversary presented a rare opportunity to tell the school’s story better, more often and more meaningfully with regard to what is driving key audience decisions that impact its agenda.
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342 N Water St
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Milwaukee, WI 53202
(262) 470-9849
Karl.Robe@KarlJames.com
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