We are launching a new segment on our blog: “What’s Working, What’s Not.” The purpose of this segment will provide a means for a quick round-up of current events impacting brands, public relations and executive communications.
Optics matter. The NFL is enduring consecutive weeks of public relations snafus, brand damage and executive miscalculation. A photo (below) of Baltimore Ravens Ray Rice this week shows him looking like a gang-banger at a high school football game. In part, this type of visual identity plays into his individual brand. It works when things are less tumultuous.
When in crisis, however, with viral video of the NFL running back punching his girlfriend in an elevator, Ray Rice would do well to present himself in a way that does not contribute to the current narrative of violence. More like this photo (below) with now-wife and family.
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