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CEOs Correctly Reject Non-Strategic Social Media

by Karl James & Company | Sep 23, 2014 | Blog, Branding, digital marketing, Executive Communication, Karl James Services, Public Relations, Services, social media

Much is being made of international terrorist organization ISIS’ superior use of social media and video. The same can be said for the Arab Spring in Egypt and the brand backlash against domestic violence among NFL players. What most pundits mischaracterize, however,...

Public Relations: “What’s Working, What’s Not”

by Karl James & Company | Sep 16, 2014 | Blog, Branding, crisis, Karl James Services, Public Relations, Services

We are launching a new segment on our blog: “What’s Working, What’s Not.” The purpose of this segment will provide a means for a quick round-up of current events impacting brands, public relations and executive communications. Optics matter. The NFL is enduring...

NFL Mishandles Ray Rice Punch Public Relations

by Karl James & Company | Sep 8, 2014 | Blog, Branding, crisis, Executive Communication, Karl James Services, Public Relations

The National Football League mishandled public relations surrounding the domestic abuse of then-girlfriend to Baltimore Ravens running back Ray Rice. New video released today by TMZ Sports shows the punch that floored Rice’s girlfriend within an elevator....

A Tale of Two NBA Executives Handling of a Public Relations Brand Crisis

by Karl James & Company | Sep 8, 2014 | Blog, Branding, crisis, Executive Communication, Karl James Services, Public Relations

The National Basketball Association, yet again, finds its brand in a racially-charged public relations firestorm. Revelations from a recent email containing racially insensitive comments by NBA Atlanta Hawks’ owner Bruce Levenson is already playing out differently...

Karl James & Company Public Relations Meets Event Marketing

by Karl James & Company | Sep 5, 2014 | Blog, Branding, digital marketing, Events, Executive Communication, Karl James Services, Public Relations, Services

Event marketing can provide an effective venue to reach target audiences. Our recent work with Montessori School of Waukesha gives insights into how Karl James supported the school’s 50th anniversary celebration with branding, public relations and executive...
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