by Karl James & Company | May 28, 2021 | Branding, karl james blog
In our last post, we discussed brand positioning and brand taglines. Now we offer insights on developing your brand narrative. Think of it as the story you want told in the marketplace. Every person, product, image, internal communication, media interview—any form of...
by Karl James & Company | Apr 24, 2021 | karl james blog
In our last post, we discussed Brand Mission, Brand Personality and Brand Voice. Now we jump into Brand Positioning and Brand Taglines. More specific to this post, we provide you with a framework to develop your brand positioning and brand tagline. We interpret brand...
