by Karl James & Company | Jun 27, 2018 | Branding, crisis, Public Relations, Reputation Management, social media, Tips, video
https://youtu.be/-eEUOejQKJw Milwaukee Journal Sentinel Business Editor Steve Jagler asks how can organizations and brands control what’s said about them in social media? What practices are out there to manage reputation in social media? Karl Robe, APR, Karl James...
by Karl James & Company | Jan 24, 2017 | Blog, Branding, Corporate Reputation, crisis, Executive Communication, Karl James Services, Media Coaching, Public Relations, Reputation Management, social media, Tips
Fake news is coming. In fact, it’s already here. And has been for some time. The presidential election of Donald Trump just brought it front and center for all of us. The aftermath of reporting on the impact of fake news and what to do about it...
by Karl James & Company | Jun 22, 2015 | Blog, digital marketing, Karl James Services, Marketing Communications, social media
There are many ways to improve how your company ranks in search engines. One of the simplest ways involves taking advantage of free business listing services. Another means of raising your online profile is participating in organizations and/or contributing content to...
by Karl James & Company | Dec 22, 2014 | Blog, digital marketing, Executive Communication, Karl James Services, Marketing Communications, Public Relations, social media
There are myriad reasons to embrace the power of digital marketing. The most obvious are closely tied to its immediacy, directness and ability to be tracked. In fact, if used properly, digital marketing can be used to help track all of your marketing results,...
by Karl James & Company | Dec 5, 2014 | Blog, crisis, Media Coaching, Public Relations, social media, Uncategorized
The future of law enforcement is online and on-the-line as citizen video devices expose U.S. communities to significant liability. Cameras are everywhere and police officer conduct is on display, creating more than just a public relations problem (see CNN’s...
by Karl James & Company | Oct 20, 2014 | Blog, Branding, crisis, digital marketing, Executive Communication, Karl James Services, Public Relations, social media
A national retailer client of Karl James faced relentless online criticism from a consumer with a record of shaking down businesses on social media. The consumer turned to Facebook with baseless claims to secure compensation. All attempts to resolve the issue were...
