There are myriad reasons to embrace the power of digital marketing. The most obvious are closely tied to its immediacy, directness and ability to be tracked. In fact, if used properly, digital marketing can be used to help track all of your marketing results, including traditional marketing tools. Karl James & Company founder Karl Robe offers digital marketing tips in a column written for the Wisconsin Law Journal in The Robe Report. Karl Robe published numerous columns for the Wisconsin Law Journal on public relations, marketing, executive communications and more.