by Steve Stark | Apr 28, 2015 | Services
A first-time candidate for elected office, Shawn Reilly, hired Karl James & Company to develop and execute a campaign theme and strategy to unseat the incumbent. A record of incumbent drama and instability founded the campaign theme: No Drama. Just Work. The theme...
by Steve Stark | Apr 28, 2015 | Services
Alpha Source, a medical device distributor and healthcare parts manufacturer, hired Karl James & Company to conduct a brand perception study. The study included hundreds of Alpha Source clients, prospects and employees. Customers included hospitals, clinics,...
by Karl James & Company | Sep 23, 2014 | Blog, Branding, digital marketing, Executive Communication, Karl James Services, Public Relations, Services, social media
Much is being made of international terrorist organization ISIS’ superior use of social media and video. The same can be said for the Arab Spring in Egypt and the brand backlash against domestic violence among NFL players. What most pundits mischaracterize, however,...
by Karl James & Company | Sep 16, 2014 | Blog, Branding, crisis, Karl James Services, Public Relations, Services
We are launching a new segment on our blog: “What’s Working, What’s Not.” The purpose of this segment will provide a means for a quick round-up of current events impacting brands, public relations and executive communications. Optics matter. The NFL is enduring...
by Karl James & Company | Sep 5, 2014 | Blog, Branding, digital marketing, Events, Executive Communication, Karl James Services, Public Relations, Services
Event marketing can provide an effective venue to reach target audiences. Our recent work with Montessori School of Waukesha gives insights into how Karl James supported the school’s 50th anniversary celebration with branding, public relations and executive...
by Karl James & Company | Dec 5, 2013 | Karl James Services, Marketing Communications, Services
Prairie Heart Institute, a global leader in heart care, engaged Karl James & Company to connect with healthcare consumers who share common values to life. Shared values is the way to creating long-term consumer relationships. Karl James & Company placed...
