by Karl James & Company | Dec 22, 2014 | Blog, digital marketing, Executive Communication, Karl James Services, Marketing Communications, Public Relations, social media
There are myriad reasons to embrace the power of digital marketing. The most obvious are closely tied to its immediacy, directness and ability to be tracked. In fact, if used properly, digital marketing can be used to help track all of your marketing results,...
by Karl James & Company | Nov 20, 2014 | Blog, Branding, crisis, Karl James Services, Media Coaching, Public Relations
The handling of rape allegations being made toward Bill Cosby raises a number of public relations strategy questions and confirms some Karl James public relations perspectives. We address a couple of these below. How does high-profile celebrity Bill Cosby seemingly...
by Karl James & Company | Nov 4, 2014 | Blog, Karl James Services, Marketing Communications, Public Relations
Our clients demand value creation—as they should—for their investment in public relations. The following guidelines give insight into some of the coaching we give to our internal public relations teams when approaching media to help tell client stories. If you handle...
by Karl James & Company | Oct 28, 2014 | Blog, Branding, Karl James Services, Marketing Communications
To determine if your brand lives, or is on life support, keep an ear out for some of these comments: “We are focused on other things and can’t get to it consistently.” “We need a strong, consistent story to use everywhere.” “We talk to four people and nobody knows...
by Karl James & Company | Oct 20, 2014 | Blog, Branding, crisis, digital marketing, Executive Communication, Karl James Services, Public Relations, social media
A national retailer client of Karl James faced relentless online criticism from a consumer with a record of shaking down businesses on social media. The consumer turned to Facebook with baseless claims to secure compensation. All attempts to resolve the issue were...
by Karl James & Company | Oct 13, 2014 | Blog, Branding, crisis, Executive Communication, Karl James Services, Media Coaching, Public Relations
How could the gender-gaffe on pay equity made by Microsoft (MSFT) CEO Satya Nadella present an opportunity? Within all public relations crises, opportunities exist. It’s a matter of taking the actions that allow for those opportunities to become reality. If handled...
