by Karl James & Company | Dec 22, 2014 | Blog, digital marketing, Executive Communication, Karl James Services, Marketing Communications, Public Relations, social media
There are myriad reasons to embrace the power of digital marketing. The most obvious are closely tied to its immediacy, directness and ability to be tracked. In fact, if used properly, digital marketing can be used to help track all of your marketing results,...
by Karl James & Company | Oct 20, 2014 | Blog, Branding, crisis, digital marketing, Executive Communication, Karl James Services, Public Relations, social media
A national retailer client of Karl James faced relentless online criticism from a consumer with a record of shaking down businesses on social media. The consumer turned to Facebook with baseless claims to secure compensation. All attempts to resolve the issue were...
by Karl James & Company | Sep 23, 2014 | Blog, Branding, digital marketing, Executive Communication, Karl James Services, Public Relations, Services, social media
Much is being made of international terrorist organization ISIS’ superior use of social media and video. The same can be said for the Arab Spring in Egypt and the brand backlash against domestic violence among NFL players. What most pundits mischaracterize, however,...
by Karl James & Company | Sep 5, 2014 | Blog, Branding, digital marketing, Events, Executive Communication, Karl James Services, Public Relations, Services
Event marketing can provide an effective venue to reach target audiences. Our recent work with Montessori School of Waukesha gives insights into how Karl James supported the school’s 50th anniversary celebration with branding, public relations and executive...
