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A Tale of Two NBA Executives Handling of a Public Relations Brand Crisis

by Karl James & Company | Sep 8, 2014 | Blog, Branding, crisis, Executive Communication, Karl James Services, Public Relations

The National Basketball Association, yet again, finds its brand in a racially-charged public relations firestorm. Revelations from a recent email containing racially insensitive comments by NBA Atlanta Hawks’ owner Bruce Levenson is already playing out differently...

Karl James & Company Public Relations Meets Event Marketing

by Karl James & Company | Sep 5, 2014 | Blog, Branding, digital marketing, Events, Executive Communication, Karl James Services, Public Relations, Services

Event marketing can provide an effective venue to reach target audiences. Our recent work with Montessori School of Waukesha gives insights into how Karl James supported the school’s 50th anniversary celebration with branding, public relations and executive...

News Conferences: Public Relations Risk & Reward

by Karl James & Company | Sep 2, 2014 | Blog, Branding, Events, Executive Communication, Public Relations

News conferences present public relations risk and opportunity for organizations and brands. Today’s news conference by Ryder Cup captain Paul McGinley demonstrates both. Technology glitches deflated the drama of announcing wild card, or captain’s, player...

Brand Development – Bridgewater

by Karl James & Company | Nov 29, 2013 | Blog, Branding, Results, Services

M&A firm Bridgewood Advisors evolved from an established mergers and acquisitions group whose founder approached retirement.  The two principals starting the newly formed firm required a powerful narrative and credible identity prior to launch. Karl James...
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