by Karl James & Company | Nov 13, 2015 | Blog, Branding, digital marketing, Marketing Communications, municipal marketing, video, Web Services
Karl James & Company developed and produced this municipal marketing video to illustrate the village brand and tagline, also created by Karl James & Company. After conducting primary and secondary research, Karl James & Company developed the brand...
by Karl James & Company | Aug 12, 2015 | Blog, Branding, Creative, Karl James Services, Logo Design, Marketing Communications, Web Services
Karl James & Company’s Karl Robe Makes Case for Municipal Logo Karl James & Company Principal Karl Robe addresses municipal logo recommendations.Karl James & Company recently presented logo insights to a local municipality, which subsequently was...
by Karl James & Company | Aug 11, 2015 | Blog, Branding, digital marketing, Internal Marketing, legal marketing communications, Marketing Communications, Services
Karl James & Company counsels attorneys, law firms and executives on communications strategies that support achievement of growth objectives and overcome business challenges. We’re proud to share the following thought leadership insights presented in various...
by Karl James & Company | Nov 20, 2014 | Blog, Branding, crisis, Karl James Services, Media Coaching, Public Relations
The handling of rape allegations being made toward Bill Cosby raises a number of public relations strategy questions and confirms some Karl James public relations perspectives. We address a couple of these below. How does high-profile celebrity Bill Cosby seemingly...
by Karl James & Company | Oct 28, 2014 | Blog, Branding, Karl James Services, Marketing Communications
To determine if your brand lives, or is on life support, keep an ear out for some of these comments: “We are focused on other things and can’t get to it consistently.” “We need a strong, consistent story to use everywhere.” “We talk to four people and nobody knows...
by Karl James & Company | Oct 20, 2014 | Blog, Branding, crisis, digital marketing, Executive Communication, Karl James Services, Public Relations, social media
A national retailer client of Karl James faced relentless online criticism from a consumer with a record of shaking down businesses on social media. The consumer turned to Facebook with baseless claims to secure compensation. All attempts to resolve the issue were...
