Karl James & Company in Wisconsin Law Journal by Karl James & Company | Aug 11, 2015 | Blog, Branding, digital marketing, Internal Marketing, legal marketing communications, Marketing Communications, Services Karl James & Company counsels attorneys, law firms and executives on communications strategies that support achievement of growth objectives and overcome business challenges. We’re proud to share the following thought leadership insights presented in various legal forums, including the Wisconsin Law Journal and Legal Marketing Association Strategies magazine. Digital Marketing: Measure Results That Matter There are a myriad of reasons to embrace the power of digital marketing. The most obvious are closely tied to its immediacy, directness and ability to be tracked. In fact, if used properly, digital marketing can be used to help track all of your marketing results, including traditional marketing efforts. Follow this link to a column on digital marketing published by Karl James & Company Principal Karl Robe and Digital Strategist Cale Guin. This is part of a series of columns published by Karl Robe in the Wisconsin Law Journal underThe Robe Report. Turning The Business Model In Your Law Firm Inside Out: Focus On Effective Internal Marketing Within the Legal Marketing Association’sThe Journal of Legal Strategies, writer William Lowell of Business Development Directives engaged insights from Karl James & Company Principal Karl Robe on the importance of internal marketing to ensure a consistent brand is delivered to stakeholders. Follow this link to insights every organization can use to validate the importance of internal marketing.