by Karl James & Company | Mar 26, 2021 | Branding, karl james blog, Uncategorized
In our last post, we discussed Brand Qualifiers and Brand Values. Now we jump into Brand Mission, Brand Personality and Brand Voice. More specific to this post, we provide you with a framework to think about your brand mission, brand personality and brand voice. ...
by Karl James & Company | Jan 22, 2021 | Branding, karl james blog
[This post is an excerpt from our new eBook: Branding: Much More Than A Logo. It’s Your Northstar! Download here.] Whether you like it or not, your brand is defined and refined with each brand interaction. Every person, product, place, and issue projects a brand. This...
by Karl James & Company | Dec 28, 2020 | Corporate Reputation, crisis, karl james blog, Uncategorized
The following are real-life crisis management methods and messaging used by Karl James & Company to disarm an unrelenting, upset customer who took unfounded complaints to social media and beyond. Prior to our involvement, the attacks on this retailer went on for...
by Karl James & Company | Jun 15, 2020 | karl james blog
We learn a lot from our clients. We apply those lessons learned across industries. Conversely, our clients learn a lot from us. Our clients benefit from our voracious appetite for devouring what’s moving the world. Hence, the tagline on this series Coronavirus Crisis...
by Karl James & Company | Apr 24, 2020 | karl james blog
The most common refrain in branding initiatives leading up to the COVID-19 global pandemic was, “It’s our people who make us different.” If this is true, you best be thinking about how you’re going to help those valuable people get through this coronavirus crisis. The...
