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Karl James & Company Public Relations Meets Event Marketing

by Karl James & Company | Sep 5, 2014 | Blog, Branding, digital marketing, Events, Executive Communication, Karl James Services, Public Relations, Services

Event marketing can provide an effective venue to reach target audiences. Our recent work with Montessori School of Waukesha gives insights into how Karl James supported the school’s 50th anniversary celebration with branding, public relations and executive...

News Conferences: Public Relations Risk & Reward

by Karl James & Company | Sep 2, 2014 | Blog, Branding, Events, Executive Communication, Public Relations

News conferences present public relations risk and opportunity for organizations and brands. Today’s news conference by Ryder Cup captain Paul McGinley demonstrates both. Technology glitches deflated the drama of announcing wild card, or captain’s, player...

Values-Driven Marketing

by Karl James & Company | Dec 5, 2013 | Karl James Services, Marketing Communications, Services

Prairie Heart Institute, a global leader in heart care, engaged Karl James & Company to connect with healthcare consumers who share common values to life. Shared values is the way to creating long-term consumer relationships. Karl James & Company placed...

Public Affairs

by Karl James & Company | Dec 4, 2013 | Blog, Events, Executive Communication, Karl James Services, Public Relations, Results, Services

As the Chicagoland Chamber of Commerce agency of record, Karl James & Company developed and managed messaging, events and media. Highlights included hosting an economic policy speech by President Obama’s Chair of the Council of Economic Advisers, Austan Goolsbee,...

Brand Development – Bridgewater

by Karl James & Company | Nov 29, 2013 | Blog, Branding, Results, Services

M&A firm Bridgewood Advisors evolved from an established mergers and acquisitions group whose founder approached retirement.  The two principals starting the newly formed firm required a powerful narrative and credible identity prior to launch. Karl James...
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