by Karl Robe | Feb 26, 2021 | Branding, karl james blog
In our last post, we discussed Brand Basics to offer some context before jumping into the component parts of a brand framework. Now we jump into Brand Architecture. More specific to this post, we provide you with a framework to develop your brand qualifiers and brand...
by Karl Robe | Nov 23, 2020 | karl james blog
[Reader Note: This article offers insights on reputation, leadership and culture, social media attacks and data breaches, and the value of employees to corporate reputations. Authored by Karl James & Company principal owner Karl Robe, it originally appeared in the...
by Karl Robe | Oct 1, 2020 | karl james blog
You’re not alone if your business lacks a cohesive story. In fact, many business leaders who contact us describe an inconsistent marketing message. We call it a brand narrative. It informs both external and internal alignment. It applies to corporations, products,...
by Karl Robe | Jul 13, 2020 | karl james blog
There are businesses yet to experience an employee infected by COVID-19. Our agency principal recently met with a construction contractor, with hundreds of staff, facing its first positive coronavirus case. “With troves of misinformation circulating, it’s...
