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Is There A Business Case for Investing In Your Brand?
Is there a business case to be made for brand investment? The International Standards Organization says, yes!
Leadership Tips: COVID-19 Knocks, Now what?
There are businesses yet to experience an employee infected by COVID-19. Our agency principal recently met with a construction contractor, with hundreds of staff, facing its first positive coronavirus case. "With troves of misinformation circulating, it's difficult...
Valuable Podcasts On Leadership & Navigating The COVID-19 Pandemic
We learn a lot from our clients. We apply those lessons learned across industries. Conversely, our clients learn a lot from us. Our clients benefit from our voracious appetite for devouring what’s moving the world. Hence, the tagline on this series Coronavirus Crisis...
Will Employees & Customers Choose Your Brand After The COVID-19 Pandemic?
The most common refrain in branding initiatives leading up to the COVID-19 global pandemic was, “It’s our people who make us different.” If this is true, you best be thinking about how you’re going to help those valuable people get through this coronavirus crisis. The...
What Goes Into Event Marketing? Get some ideas for your event.
Montessori School of Waukesha hired Karl James & Company to support its 50th anniversary by developing an event strategy and theme: Expectation. Mastery. Performance. The golden anniversary presented a rare opportunity to tell the school’s story better, more often...
Who’s to Blame for Media Misquotes … You or Them?
When coaching clients on how to work with media, Karl James and Company starts by asking for each participant’s greatest fear. Inevitably, the majority say being misquoted or taken out of context. Who could forget this recent boondoggle by Arkansas Senator Mark...
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