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Public Relations: Vagina Tax Spells Opportunity for Microsoft

by Karl James & Company | Oct 13, 2014 | Blog, Branding, crisis, Executive Communication, Karl James Services, Media Coaching, Public Relations

How could the gender-gaffe on pay equity made by Microsoft (MSFT) CEO Satya Nadella present an opportunity? Within all public relations crises, opportunities exist. It’s a matter of taking the actions that allow for those opportunities to become reality. If handled...

Executive Communication: All CEOs Are Judged Against Their High-Profile Peers

by Karl James & Company | Oct 7, 2014 | Blog, Executive Communication, Karl James Services, Media Coaching

Executive communication is learned. This clearly was on display at a recent health care forum with multiple speakers addressing a conference room full of executives. Of all the speakers, only one stood out. As these speakers were judged against one another, so too are...

CEOs Correctly Reject Non-Strategic Social Media

by Karl James & Company | Sep 23, 2014 | Blog, Branding, digital marketing, Executive Communication, Karl James Services, Public Relations, Services, social media

Much is being made of international terrorist organization ISIS’ superior use of social media and video. The same can be said for the Arab Spring in Egypt and the brand backlash against domestic violence among NFL players. What most pundits mischaracterize, however,...
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