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NFL Mishandles Ray Rice Punch Public Relations

by Karl James & Company | Sep 8, 2014 | Blog, Branding, crisis, Executive Communication, Karl James Services, Public Relations

The National Football League mishandled public relations surrounding the domestic abuse of then-girlfriend to Baltimore Ravens running back Ray Rice. New video released today by TMZ Sports shows the punch that floored Rice’s girlfriend within an elevator....

A Tale of Two NBA Executives Handling of a Public Relations Brand Crisis

by Karl James & Company | Sep 8, 2014 | Blog, Branding, crisis, Executive Communication, Karl James Services, Public Relations

The National Basketball Association, yet again, finds its brand in a racially-charged public relations firestorm. Revelations from a recent email containing racially insensitive comments by NBA Atlanta Hawks’ owner Bruce Levenson is already playing out differently...

Karl James & Company Public Relations Meets Event Marketing

by Karl James & Company | Sep 5, 2014 | Blog, Branding, digital marketing, Events, Executive Communication, Karl James Services, Public Relations, Services

Event marketing can provide an effective venue to reach target audiences. Our recent work with Montessori School of Waukesha gives insights into how Karl James supported the school’s 50th anniversary celebration with branding, public relations and executive...

News Conferences: Public Relations Risk & Reward

by Karl James & Company | Sep 2, 2014 | Blog, Branding, Events, Executive Communication, Public Relations

News conferences present public relations risk and opportunity for organizations and brands. Today’s news conference by Ryder Cup captain Paul McGinley demonstrates both. Technology glitches deflated the drama of announcing wild card, or captain’s, player...

Values-Driven Marketing

by Karl James & Company | Dec 5, 2013 | Karl James Services, Marketing Communications, Services

Prairie Heart Institute, a global leader in heart care, engaged Karl James & Company to connect with healthcare consumers who share common values to life. Shared values is the way to creating long-term consumer relationships. Karl James & Company placed...
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