by Karl James & Company | Oct 28, 2014 | Blog, Branding, Karl James Services, Marketing Communications
To determine if your brand lives, or is on life support, keep an ear out for some of these comments: “We are focused on other things and can’t get to it consistently.” “We need a strong, consistent story to use everywhere.” “We talk to four people and nobody knows...
by Karl James & Company | Oct 20, 2014 | Blog, Branding, crisis, digital marketing, Executive Communication, Karl James Services, Public Relations, social media
A national retailer client of Karl James faced relentless online criticism from a consumer with a record of shaking down businesses on social media. The consumer turned to Facebook with baseless claims to secure compensation. All attempts to resolve the issue were...
by Karl James & Company | Oct 13, 2014 | Blog, Branding, crisis, Executive Communication, Karl James Services, Media Coaching, Public Relations
How could the gender-gaffe on pay equity made by Microsoft (MSFT) CEO Satya Nadella present an opportunity? Within all public relations crises, opportunities exist. It’s a matter of taking the actions that allow for those opportunities to become reality. If handled...
by Karl James & Company | Oct 7, 2014 | Blog, Executive Communication, Karl James Services, Media Coaching
Executive communication is learned. This clearly was on display at a recent health care forum with multiple speakers addressing a conference room full of executives. Of all the speakers, only one stood out. As these speakers were judged against one another, so too are...
by Karl James & Company | Oct 2, 2014 | Blog, Branding, crisis, Executive Communication, Karl James Services, Media Coaching, Public Relations
This is the second in a series of observations about the public relations efforts by the Ferguson Police Department, specifically Police Chief Tom Jackson, following the officer-involved shooting of Michael Brown. Read the first installment here. Few executives are...
