![Avoid These Common News Media Interview Mistakes](https://karljames.com/wp-content/uploads/2021/09/media-relations-tips-1024x675.jpg)
by Karl James & Company | Sep 21, 2021 | karl james blog
Media Relations Tip #1 In the famed words of Simon Sinek, Start with ‘Why’ (video). Why would you accept an opportunity to participate in a media interview? Without a strategic purpose, there’s no reason to talk to news media. Building awareness qualifies as a...