Karl James & Company announced its latest client, J.W. Winco, Inc., a leading supplier of standard industrial machine components and assembly hardware for design engineers, project engineers, and purchasing agents. J.W. Winco turned to the full-service marketing communications firm for digital marketing strategy and support, as well as E-commerce counsel. {See full news release at WisBusiness.com)

“Over the next year, Karl James & Company will work with internal staff at J.W. Winco to improve its digital marketing success,” Karl James & Company Principal Karl Robe says. “We are thrilled to evolve J.W. Winco’s already successful digital marketing efforts to a new level of success.”

“Many companies get tripped up by the technology of digital marketing and focus on defining trophy key words and blasting those out through different channels, which is unproductive and typically misses the mark,” Karl James & Company Chief Digital Strategist Cale Guin says. “The key is to finely tune the nuances of digital marketing to match what customers seek.”


Karl James & Company methods center on accountability, commitment and value. The full-service marketing communications firm focuses on providing counsel and campaigns that differentiate a particular value proposition in the minds of those who influence outcomes and make decisions. Realistic, clearly-defined goals found the firm’s ability to enable evaluation of value for investment. For more information on Karl James & Company’s approach to digital marketing, visit this link to an article by Karl Robe and Cale Guin in the Wisconsin Law Journal.

J.W. Winco, Inc. was established in May of 1978 and is celebrating over 35 years of service. Its international headquarters is located in New Berlin, Wisconsin, USA. Its sister company, J.W. Winco Canada, Inc., opened in 2011 in Mississauga, Ontario, to more directly serve customers in Canada.

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