by Steve Stark | Aug 11, 2017 | Blog, Public Relations
Executives of all stripes can benefit from this recent article on threats and opportunities involving reputations written by strategic communications counselor Karl Robe for On Balance magazine. Entitled ‘Is Reputation More Valuable Than Money,’ the article discusses...
by Steve Stark | Apr 28, 2015 | Services
GS Global Resources hired Karl James & Company to unify a once-confusing patchwork of business-to-business companies under a single brand. Founded four decades ago, the newly named and branded GS Global Resources now has a distinct value proposition that guides...
by Steve Stark | Apr 28, 2015 | Services
Montessori School of Waukesha hired Karl James & Company to support its 50th anniversary by developing an event strategy and theme: Expectation. Mastery. Performance. The golden anniversary presented a rare opportunity to tell the school’s story better, more often...
by Steve Stark | Apr 28, 2015 | Services
A first-time candidate for elected office, Shawn Reilly, hired Karl James & Company to develop and execute a campaign theme and strategy to unseat the incumbent. A record of incumbent drama and instability founded the campaign theme: No Drama. Just Work. The theme...
by Steve Stark | Apr 28, 2015 | Services
Alpha Source, a medical device distributor and healthcare parts manufacturer, hired Karl James & Company to conduct a brand perception study. The study included hundreds of Alpha Source clients, prospects and employees. Customers included hospitals, clinics,...
