by Karl James & Company | Jan 22, 2021 | Branding, karl james blog
[This post is an excerpt from our new eBook: Branding: Much More Than A Logo. It’s Your Northstar! Download here.] Whether you like it or not, your brand is defined and refined with each brand interaction. Every person, product, place, and issue projects a brand. This...
by Karl Robe | Oct 1, 2020 | karl james blog
You’re not alone if your business lacks a cohesive story. In fact, many business leaders who contact us describe an inconsistent marketing message. We call it a brand narrative. It informs both external and internal alignment. It applies to corporations, products,...