by Karl James & Company | May 28, 2021 | Branding, karl james blog
In our last post, we discussed brand positioning and brand taglines. Now we offer insights on developing your brand narrative. Think of it as the story you want told in the marketplace. Every person, product, image, internal communication, media interview—any form of...
by Karl James & Company | Apr 24, 2021 | karl james blog
In our last post, we discussed Brand Mission, Brand Personality and Brand Voice. Now we jump into Brand Positioning and Brand Taglines. More specific to this post, we provide you with a framework to develop your brand positioning and brand tagline. We interpret brand...
by Karl James & Company | Mar 26, 2021 | Branding, karl james blog, Uncategorized
In our last post, we discussed Brand Qualifiers and Brand Values. Now we jump into Brand Mission, Brand Personality and Brand Voice. More specific to this post, we provide you with a framework to think about your brand mission, brand personality and brand voice. ...
by Karl Robe | Feb 26, 2021 | Branding, karl james blog
In our last post, we discussed Brand Basics to offer some context before jumping into the component parts of a brand framework. Now we jump into Brand Architecture. More specific to this post, we provide you with a framework to develop your brand qualifiers and brand...
by Karl James & Company | Jan 22, 2021 | Branding, karl james blog
[This post is an excerpt from our new eBook: Branding: Much More Than A Logo. It’s Your Northstar! Download here.] Whether you like it or not, your brand is defined and refined with each brand interaction. Every person, product, place, and issue projects a brand. This...
