Your ability to influence outcomes depends on your reputation. People, products, places and issues all develop reputations or brands. In fact, brands and reputations reflect the experiences of people. Purposeful brands and reputations are intentionally developed and consistently communicated and continuously nurtured. Brands and reputations are dynamic, influenced by a host of internal and external forces.  

Character and reputation power influence. Character is only as strong as your actions. Reputation is only as strong as your ability to communicate. Active engagement, nurturing and correcting how you are perceived is required to maintain reputation and the influence it imparts.

 “Influence is yours for as long as you interact with and lead people who know and respect you. The arc of your authority is reflected in your resume. Your influence is written in your character,” posit the authors of You’re It: Crisis, Change, and How To Lead When it Matters Most