by Karl James & Company | Mar 26, 2021 | Branding, karl james blog, Uncategorized
In our last post, we discussed Brand Qualifiers and Brand Values. Now we jump into Brand Mission, Brand Personality and Brand Voice. More specific to this post, we provide you with a framework to think about your brand mission, brand personality and brand voice. ...
by Karl James & Company | Dec 28, 2020 | Corporate Reputation, crisis, karl james blog, Uncategorized
The following are real-life crisis management methods and messaging used by Karl James & Company to disarm an unrelenting, upset customer who took unfounded complaints to social media and beyond. Prior to our involvement, the attacks on this retailer went on for...
by Karl James & Company | Dec 5, 2014 | Blog, crisis, Media Coaching, Public Relations, social media, Uncategorized
The future of law enforcement is online and on-the-line as citizen video devices expose U.S. communities to significant liability. Cameras are everywhere and police officer conduct is on display, creating more than just a public relations problem (see CNN’s...
by Karl James & Company | Nov 26, 2013 | Blog, Results, Services, Uncategorized
Karl James led a campaign to publicly expose shortcomings of actions designed to create a favorable environment for a few while adversely impacting many. Direct mail, social media, and public relations efforts generated standing-room only participation in the public...
